Who we are

Equator - Who we are

Inside Motorsports

We are 100% specialised in motorsports.

If you operate in F1 and motorsports, you know how demanding motorsport events can be. Who are you going to trust to make the most of your investment, take care of your guests, and deliver successful events?

Equator was created to cater to the motorsport community because you are special. We understand your needs. We know the field. We deliver.

Equator - Who we are

Team & Experience

A wealth of experience.

Since 2000, our agency has covered over 260 F1 Grand Prix and over 300 other motorsport events, hosting over 60 000 guests. Our team of 15 experienced managers boasts an average of over 6 seasons with us. With a permanent staff encompassing 7 nationalities and 8 spoken languages, we can manage your motorsport event whatever it may be, wherever it takes place.

Equator - Who we are
Equator - Who we are

Mission & Values

We provide the motorsport community with a one-stop shop for high quality, customised event management services and travel solutions.

Our key values include service orientation, progress and accountability. We focus on respecting your budget objectives, together with a very hands-on international approach.

Equator - Who we are

International Offices

We think global & act local.

Our local branch offices throughout the world enable us to operate quickly and smoothly, even for the most distant and difficult of destinations. Wherever your events will take you, you can count on us.

Equator - Who we are
Equator - Who we are

Fully Licensed Agency

Do it with the right people.

Our company operates as a registered agency under both the strictest of French regulations (registration number IM069100032) and IATA requirements (Number 20256563). For customers’ ultimate protection, we offer a comprehensive liability insurance coverage of 7.5 M.Euros (ALLIANZ), a permanent bank bond (A.P.S.T.) and comply with both very stringent financial audit demands. We are also members of SPORSORA (French sport agencies committee) and SNAV (French travel trade association).

Equator - Who we are

Strict Working Processes

Reliability, quality & performance.

We have built a large network of reliable suppliers and partners for all of our worldwide destinations. We conduct regular visits and pre-event checks. We also challenge our partners every year, constantly enriching our network. Our strict internal processes and event briefs assure that your events will run smoothly.

Equator - Who we are

Powerful Technologies

State-of-the-art resources.

Our team is equipped with the latest IT equipment: powerful airfare search engines, self-booking tools, mobile IT solutions & cloud-based technology enabling us and our customers to operate and share information from anywhere in the world.

Equator - Who we are
Equator - Who we are

Shareholders & Group

EQUATOR – The Motorsport Agency is part of the EQUATOR GROUP. All shareholders are acting managers within the group. Private Equity Company ENTREPRENEUR VENTURE has joined forces with us to accompany our quick development.

The EQUATOR GROUP is an ensemble of leading agencies, active across various sports and events, in both Event Management and Travel.

The EQUATOR GROUP is an independent member of BTTG group, a leading Travel Management group of over 1.3 billion Euros of travel services purchased annually with negotiated airfares and special rates.

Equator - Who we are